<aside> 💡 How to use this template

This detailed editing checklist is the product of From Scratch Accessibility Week 2023, 2 intensive internal projects and 5 training workshops over the course of 7 weeks.

We’ve included actionable tips from clarity to brand voice and tone, all the way to creating a consistent house style.

Our goal: to give you a checklist that’s easy to follow – and an editable document that you can customise for your company:

This template contains ready-to-use sections on clarity and accessibility. All you need to do is add examples from your own brand communications.
The sections on brand voice and tone are packed with examples, but leave plenty of space for your own ideas.
In the ready-to-use consistency section, we’ve pre-filled solutions that directly affect the accessibility of your copy. Feel free to add more guidance if your team desires it.
At the end of this guide, a handy checklist summarises the most important checkpoints for clarity and accessibility. If you want to include checks for brand voice, tone, and consistency as well, you’ll find plenty of space for that.

Your exclusive offers as a user of this template

60-minute workshop: How to make the most of this template – for you and your team (up to 15 participants). Learn how to fill in the sections on brand voice and tone. Cost: €300.

Email us to book this workshop

**Customised accessibility-themed workshops and copywriting services for your brand

Save** 20% on tailored support in embedding accessible copywriting in your marketing & branding with ****discount code A11Y.

Welcome!

Welcome to your [brand] tone of voice guide. Our goal is to make writing and/or editing for [brand] fun and straightforward.

Our intention is not to become copy clones, but to weave threads of consistency between our work so that it’s recognisably “us”, whoever’s at the keyboard.

How to use this guide

**“I’m new here”**👋 ****

Grab a tea and read it all (estimated reading time 30 mins)

**“I want to check something”**🔍

Use the table of contents or the search function (Ctrl+F on Windows, ⌘ + F on Mac) to find the info you need

**“I just need a quick refresh”**🔥

Jump to the Quick copy editing checklist ⏰

The 5 key elements

So, what does writing for [brand] look like? There are 5 key elements to keep in mind.

Clarity 🎯
Accessibility 👓
Voice 🗣️